WHEN
WE EXPECT MORE from the most important things in our life, we need to cross the
line into better things—we leave behind what was in the past, in order to
achieve more in the present and the future. This crucial, life-changing
decision is presented in the new AXA Philippines TV commercial.
The TVC is shot in sepia
and blue hues, showing different people at different life stages, from yuppies
to families just starting out; to young couples; to someone on crutches
recovering from an injury. At first, they all stand on the brink of decision,
as they get ready to cross the red line (representing the switch in the AXA
logo).
When the final decision
is made, however, the sepia and blue hues give way to brightness breaking
through the gloom. The sense of freedom, vitality and possibility shines in the
smiles and bright faces of those who walked across the line.
World’s number one
Choosing the right
insurance provider gives you peace of mind when it comes to your financial
future and the financial security of your family. This is especially true when the
provider is consistently reliable, available and attentive to your needs—and is
the world’s number one insurance brand as well.
“AXA as a global brand
has always been a trusted provider of financial protection; this is true for
its 95 million customers in 61 countries. Recently, Interbrand—one of the top
international brand consultancies--named AXA the world’s Number One insurance
brand for the third consecutive year.
“AXA
Philippines brings the same top quality products and services to its policy
holders in the Philippines. We are here to listen to our customers needs and be
their reliable partner in helping them protect, support and manage their
financial future,” said AXA Philippines President & CEO, Rien
Hermans.
Interbrand ranked AXA number one in the world from
2009 to 2011 for the following reasons: 1) AXA’s ability to “redefine its industry by focusing
on customer insights”; 2) AXA’s consistent performance in being “available,
attentive and reliable” towards its clients; and its success in offering
clients “tangible proofs” of how it fulfills its promises; and 3) The strong commitment to the
AXA brand by the company’s members at the senior and employee levels.
Interbrand, one of the
largest firms in the world specializing in brand analytics, brand strategy and
brand valuation, also put AXA as 53rd best brand in the world across
all categories; and fourth best French brand across all industries.
Listening
to the customer
Hermans
explained that AXA is redefining insurance industry standards with its products
and its customer approach. He said that instead of offering pre-packaged
products off the shelf—a products-based approach—what AXA offers clients are based
on their needs.
“The
first step we take is to listen to the client’s needs. What are his or her
goals? What sort of financial future does he or she envision? Only when we know
the answers to these questions can we begin to create a customized,
personalized package of solutions for them—one that is the right fit for their
needs and goals,” explained Hermans.
Affordable
and convenient
Such
personalized financial solutions are always worth the investment. Besides the
assurance that your insurance package is exactly what you need, AXA customers also
enjoy value for their investment.
“Our
premiums are matched to the client’s disposable income. This makes payments easy and affordable since
they are within the client’s budget and follows his or her current cashflow,”
explained Hermans.
AXA
also makes the process of application, payments and claims clear, simple and
convenient for customers. For example, application forms are already attached
to brochures and such forms have been simplified for ease in filling them out.
Payments
are also made more convenient through auto debit and auto charge features.
Claims processing is also made simple and tailored to the type of insurance
benefit.
For
every stage of life
As
shown in the AXA TVC, customers from all walks of life will find a set of
customized solutions for AXA—at whatever life stage they are currently in.
Whether
one is a young urban professional who wants to start early in securing his
financial future, or a breadwinner seeking to secure his or her family’s
financial needs, AXA is able to provide customized solutions for them. AXA also has solutions for wealth management.
“Younger
customers, who are beginning their careers and have less flexibility with their
disposable income, will find that they can start investing in insurance in an
easy and affordable way through AXA.”
“Breadwinners
on the other hand will get assurance and peace of mind that their investments
are secure and that claims can be availed of reliably and conveniently.”
“AXA
also has products that take care of wealth management. We have clients who need
advice on how to invest the considerable assets they worked hard to gather
through the years. While they are already asset-rich, they still need reliable,
dependable and expert assistance to achieve their financial goals,” stated Hermans.
Knowing all of these,
crossing the line no longer seems too daunting. In fact, it just might be one
of the best decisions you can make in your life.
AXA Philippines is one of the leading and
fastest-growing insurance providers the country since it began operations in
1999. For more information on its products and services, call +632.5815.292 /
+632.3231.292 or email Customer.Service@axa.com.ph
AXA is one of the
world’s leaders in financial protection and wealth management. Originating from
France, it serves a global clientele of 95 million customers in 61 countries,
with 4.3 billion Euros in adjusted earnings as of 2010. For more information,
please log on to http://www.axa.com/en/group/profile
1 comment:
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