FILIPINO fast food chain Mang Inasal has released the
first batch of the most-awaited music videos of its Mang Aawit Music Advocacy
Program grantees.
The
well-produced music videos of breakthrough OPM (Original Pilipino Music)
artists Myrus, Aries Sales, Arnee Hidalgo and boy band 1:43 (one forty-three)
have premiered in the more than 400 Mang Inasal branches across the
Philippines.
“The
Mang Inasal Mang Aawit Music Advocacy Program has yielded four exquisite and
heartwarming songs and music videos from no less than the most talented breed
of Filipino recording artists today,” said Mang Inasal General Manager Bong
Abela.
“We
hope that these distinctly OPM songs will become a part of the everyday lives
of our loyal patrons just like their favorite Mang Inasal food,” he added.
New music videos
OPM
pop heartthrobs 1:43, composed of Anjo Resurreccion, Kim Nicolas, Goldmon
Aquino, and Yuki Sakamoto, present a classic love song titled “Sa Isang Sulyap Mo” in their music
video. Written by Myrus and arranged by Jonathan Ong of SonicState Studio, the
track is about how a simple glance can make someone fall in love.
After
making their fans go gaga over their debut album “Time for Love”, Yuki, Gold, Kim, and Anjo show their romantic side
in the new video as they sing the heart-felt lines: Sa isang sulyap mo ay
nabihag ako/ para bang himala ang lahat ng ito/ Sa isang sulyap mo/ nabighani
ako/ nabalot ng pag-asa ang puso.
The boys of 1:43 have steadily grown their fan
base, beginning with a posting of their very first digital single “Merry Christmas Na!” on YouTube back
in November 2010. That video has been viewed more than 100,000 times.
This generated even more interest for the group.
Their second single “Pag-ibig Na Kaya”
was released via Youtube as well and is now above the 56,000-hits mark.
These video releases on the Web were followed by
a series of mall shows and campus tours where fans of 1:43 were finally able to
meet their idols. All in all, these activities helped secure their fan base
online (their Facebook fan page now has about 38,000 followers) and off-line as
well.
Another Mang Inasal Music grantee is acoustic
heartthrob Aries Sales. His music video “Miss Masungit” features the 23-year old
singer-songwriter from Davao City as he tries to charm actress Kathleen
Hermosa. Aries’ love struck character follows her around and woos her with his
love songs. He does everything just to make papansin to the apple of his
eye.
Aries is
musical prodigy who is as skilled with his singing as with his guitar playing.
While his guitar skills are nothing short of amazing, his voice is equally
impressive for its range, versatility and emotional power. He is also a
talented songwriter.
Aries
performs a wide range of musical genres from pop to folk, to jazz and hip-hop. He is simply one of the most well rounded
musicians in the business today and is an all-around entertainer during live
performances.
His music video likewise
features Bekimon, who plays the role of Kathleen’s best friend. Do Aries and
Kathleen end up together? Watch the video to find out.
There
is also the music video of Myrus where he performs his own composition titled “Pusong
Lito”. It is about a guy who is torn between two beauties—Stephanie Dan and
Cai Cortez. This new single is the modern day “Sana Dalawa ang Puso Ko”, which was a huge hit in the 90s.
Myrus first gained a following for the
expressiveness and velvety quality of his voice—this earned him an initial
following for his ballads. His exceptional vocal skills leave audiences in awe
once he displays its tremendous range and flexibility—qualities that are best
heard when he starts singing his RnB, jazz and rock repertoire live onstage.
Myrus’
previous album "Love Cycle" and
its repackaged version are Certified Gold Records by Sony Music. He is also a
dedicated advocate of Original Pilipino Music (OPM) and is the project head of
the “Tunog Natin” all-OPM concert
series.
Arnee
Hidalgo’s heart-breaking love song called “Bakit Ba?” completes the
first batch of the videos for the music advocacy program. Her music video
featuring model-actor Victor Aliwalas, presents the different ways that couples
end their relationships across various eras in history.
Arnee
has been dubbed as “the Philippines’ RnB Siren” ever since she recorded her own
version of the Francis M. original hit “Cold
Summer Nights”. She has become one of the most sought-after Filipino
performers locally and abroad. She is a winner of several awards including
Voice of Asia 2002 Silver Prize Winner and Most Beautiful Contestant Special
Award; 2003 Campus Radio 97.1 OPM Artist of the Year, and 2004 Meg Magazine
Breakthrough Artist.
Mang Aawit program
The
Mang Aawit Music Advocacy Program was launched a few months ago to help revive
the local music industry by developing new and exciting OPM talents. This
program provides opportunities and resources to eight groundbreaking Filipino
singers and songwriters so they can continue recording new and original songs.
“The
Mang Aawit Music Advocacy Program is about continuing the legacy of OPM. Only
when we support the young artists can we make sure that Filipino music will go
on for generations to come,” said Abela.
For
Myrus, the Mang Aawit music grants are valuable opportunities that help build
the careers of young artists like him.
“Every
young artist has to struggle to make it in this industry. There are just so
many talented Filipino musicians and singers—but not enough venues for them to
show their talents. The Mang Aawit music grant is a great encouragement to
young artists; it gives us the once-in-a-lifetime chance to finally share our
music to a nationwide audience,” he said.
The
second batch of Mang Aawit Music Advocacy Program artists who will soon release
their videos are singers Sheng Belmonte and Stephanie Dan; alternative pop rock
band Kiss Jane and radio DJ/singer/composer Onse.
“Producing
the songs and music videos is a way of supporting and promoting OPM. They are
going to be shown in all Mang Inasal branches nationwide so more Filipinos
could listen to and appreciate new and original Filipino music recorded by our
grantees,” Abela said.
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