AVIDA Land Corp. takes the lead in building a community of
thankful Filipinos with its new campaign titled “Red Letter Day”.
The country’s leading property developer has organized a series
of Red Letter Day events to encourage Filipinos to show gratitude and
appreciation to the people who matter to them. The campaign was launched at
Greenbelt 3, followed by two special events at Trinoma and Bonifacio High
Street.
“Saying ‘thank you’ is the easiest way of expressing your
gratitude to your friends, parents, and people that are important to your life.
It’s a simple act but it’s very meaningful; it evokes positive feelings both to
you and the people you say thank you to,” says Tess Tatco, Avida Land Marketing
Head.
“As the advocate of ‘Red Letter Day’, Avida Land Corp. would
like to thank hardworking Filipinos who trust us in providing a quality living
experience for their families,” she adds.
Red Letter Day FB app
As part of the campaign, Avida has launched the “Red Letter Day”
software application on Facebook. This tool allows people create personalized
messages of thanks to their relatives and friends.
By just logging in to the Facebook page (facebook.com/AvidaLandCorp) of Avida, users can
register and make thank you notes that can be posted in their Facebook
Wall.
“We want our campaign to reach as many Filipinos as possible
that’s why we put up the Red Letter Day app on our Facebook page. Social
networking is a great way to spread our message,” Tatco says.
Fun activities and
special prizes
Those who attended the events were treated to fun activities and
given the chance to win exciting prizes during the raffle. They also enjoyed
recording their thank you videos at the YouThanks booth.
There was also the Snap-o-Thanks station wherein people can have
their picture taken together with their thank you shout-outs.
Participants also took home freebies and souvenir items from
Avida.
Star-studded
The “Red Letter Day” events provided live entertainment from
established and up-and-coming local artists. Pop stars Myrus, Princess Velasco,
and Sheng Belmonte; as well as bands True Faith and Kiss Jane performed during
the campaign’s launch at Greenbelt 3.
Pinoy rock icon Pepe Smith jammed with Letter Day Story at the
event held in Trinoma. Kenyo front man Mcoy Fundales, Barbie Almabis, Arnee
Hidalgo, and Tanya Markova performed as well. Pop group 1:43 also wowed the
crowd.
During the event at Bonifacio High Street, APO Hiking Society’s
Jim Paredes performed alongside Faith Cuneta, while True Faith capped the night
with a set of their hits.
All the artists who performed are part of “Tunog Natin: Songs
From Home Compilation Album”, a record produced by Avida for its Tunog Natin
advocacy.
Check out the “Red Letter Day” mini-events in Solenad and
Alabang Town Center on February 18th and 19th, respectively.
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