Sunday, February 19, 2012

Avida’s Red Letter Day campaign spreads the spirit of gratitude

AVIDA Land Corp. takes the lead in building a community of thankful Filipinos with its new campaign titled “Red Letter Day”.

The country’s leading property developer has organized a series of Red Letter Day events to encourage Filipinos to show gratitude and appreciation to the people who matter to them. The campaign was launched at Greenbelt 3, followed by two special events at Trinoma and Bonifacio High Street.

“Saying ‘thank you’ is the easiest way of expressing your gratitude to your friends, parents, and people that are important to your life. It’s a simple act but it’s very meaningful; it evokes positive feelings both to you and the people you say thank you to,” says Tess Tatco, Avida Land Marketing Head.

“As the advocate of ‘Red Letter Day’, Avida Land Corp. would like to thank hardworking Filipinos who trust us in providing a quality living experience for their families,” she adds.

Red Letter Day FB app
As part of the campaign, Avida has launched the “Red Letter Day” software application on Facebook. This tool allows people create personalized messages of thanks to their relatives and friends.

By just logging in to the Facebook page ( of Avida, users can register and make  thank you notes that can be posted in their Facebook Wall.

“We want our campaign to reach as many Filipinos as possible that’s why we put up the Red Letter Day app on our Facebook page. Social networking is a great way to spread our message,” Tatco says.

Fun activities and special prizes
Those who attended the events were treated to fun activities and given the chance to win exciting prizes during the raffle. They also enjoyed recording their thank you videos at the YouThanks booth.

There was also the Snap-o-Thanks station wherein people can have their picture taken together with their thank you shout-outs.

Participants also took home freebies and souvenir items from Avida.

The “Red Letter Day” events provided live entertainment from established and up-and-coming local artists. Pop stars Myrus, Princess Velasco, and Sheng Belmonte; as well as bands True Faith and Kiss Jane performed during the campaign’s launch at Greenbelt 3.

Pinoy rock icon Pepe Smith jammed with Letter Day Story at the event held in Trinoma. Kenyo front man Mcoy Fundales, Barbie Almabis, Arnee Hidalgo, and Tanya Markova performed as well. Pop group 1:43 also wowed the crowd.

During the event at Bonifacio High Street, APO Hiking Society’s Jim Paredes performed alongside Faith Cuneta, while True Faith capped the night with a set of their hits.

All the artists who performed are part of “Tunog Natin: Songs From Home Compilation Album”, a record produced by Avida for its Tunog Natin advocacy.

Check out the “Red Letter Day” mini-events in Solenad and Alabang Town Center on February 18th and 19th, respectively.

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